molla.
2026- Client
- Molla
- Context
- Small local business · Brand and booking site
- Visit the site
- www.mollapa.com/ ↗
- Visual identity
- Art direction
- UX/UI
- Web development
Making booking bread as easy as asking the baker
- 6
- towns with delivery
- 0
- cards or accounts to book
- 2
- delivery days a week
- 2
- languages, Catalan and Spanish
Where it started
Molla is slow-fermented bread — up to 35 hours, with organic flour — made by hand, one loaf at a time, in Sant Boi. Behind it is a single person who kneads, bakes and delivers to the door two days a week.
The challenge was twofold. First, building a brand that conveyed craft and closeness without falling into the rustic clichés of artisan bread. Second, replacing scattered messages with a booking system that organised every bake without adding work for someone who already does everything else.
What had to be solved
- Limited productionEvery bake has a number of loaves and a closing time. The site had to say clearly when you can order and when you can't.
- Neighbourhood customers, not e-commerce onesAsking for a card or an account from someone who just wants a loaf is losing them. Booking had to be as direct as a message.
- A specific territorySix towns with delivery, a pickup point for everyone else and a fixed time slot. All of it had to be clear before booking.
- Standing out from the bakery on the cornerLong fermentation, organic flour and doorstep delivery had to become clear reasons, not adjectives.
How we approached it
We started from the name: molla, Catalan for the crumb, the thing that really sets good bread apart. The identity steers clear of kraft paper and wood: an intense cobalt blue and a crust orange on a paper background, a wide uppercase grotesque for headlines and a monospace for labels. The result feels more like a bakery workbook than a postcard bakery.
That workbook becomes a system. Photos are numbered like figures — "Fig. 1, molla bread cut in half" — every week is a Bake Nº with its date and closing countdown, and the process is told as a bakery diary in five images. Craft is shown through method, not adjectives.
Booking was designed as a conversation. You choose what you want, where and when, and confirm with your name and phone number. You pay on delivery, with no card or account, and can cancel with one click until orders close. Anyone who prefers can book straight through WhatsApp.
What we built
- Visual identitywith logo, a cobalt, orange and paper palette, and a type system of wide grotesque and monospace.
- Photographic art directionwith a language of numbered figures and a bakery diary.
- A menu with prices, bundles, and expandable ingredients and allergensfor every product.
- A per-bake booking systemwith delivery date, a countdown to order closing, towns, pickup and payment on delivery.
- Pa fixa weekly subscription with no commitment: the fourth loaf is on the house, and you skip or cancel in one click.
- A bilingual Catalan and Spanish site built with Astrowith Google reviews built in and dedicated pages for delivery, pickup, Pa fix and the poolish method, built for local search.
Decisions that shaped the result
No payment gateway. Asking for a card would have turned a €5 order into an online purchase. Paying on delivery keeps the neighbourhood trust and removes the main friction.
Scarcity, told honestly. "Only a few loaves left" and the closing countdown aren't urgency tricks: they're the reality of a one-person bakery, and they help plan every bake.
The person up front. "I'm Víctor. I make the bread in Sant Boi, one by one, and I bring it to you myself." The brand doesn't hide that it's small: it makes that its main argument against the bakery next door.
The result
A brand you recognise at first glance and a website that does the job of a shop counter: it explains the product, answers questions, organises the bakes and takes bookings without asking for anything unnecessary.
Molla shows that a small business also deserves a brand with judgement and a tool made to measure, and that well-designed simplicity sells better than any template.
Working on something similar?
Tell us where you are and we'll explain how we'd approach it.