Concept & MVP
MVP design and development for startups
5 to 7 weeksYou have the idea and nothing to show for it. In five to seven weeks we build the brand and a first version that actually works, with the least it takes to put it in front of people and see what happens.
For founders and teams building a company from scratch.
- €5,000–€11,000
- Price range
- 5 to 7 weeks
- Estimated duration
- 6
- What you get
- 3
- How we work
Who it's for
You have a clear idea in your head and nothing built yet. Maybe you're validating the concept, or looking for your first users, or getting ready to raise. The problem is the same in all three cases. The idea has to come out of your head and turn into something another person can use and have an opinion about, without spending the whole budget on version one.
What's included
One sentence that works in any room
We research the market and talk to your audience until the positioning lands. You'll know it worked the day you say the same thing in a demo and in a cold email.
A brand that survives first contact
Complete visual and verbal identity, gathered in a Brand Book. The first thing anyone sees of you no longer looks like a weekend job.
Something people can actually use
We build the MVP with the features it can't do without, and we ship it. The point is for it to get used, break, and teach you something.
You know where to go next
We close by laying out the decisions still open, in the order that makes sense once you've watched your first users react.
What you get
- Market research and competitor analysis
- Audience profile and needs map
- Brand platform: purpose, values and positioning
- Complete Brand Book with the visual and verbal universe
- Working MVP with the essential features
- Roadmap for the next iteration
How we work
Every project goes through the same three phases. What changes is how deep each one goes, not the order.
Indicative investment
– €11,000VAT not included
- Territory
€5,000 – €6,500Market research, audience study and brand platform. By the end you know what to build and who for. - Identity
€6,500 – €8,000Complete visual and verbal identity, with a Brand Book. From here on it's ready to show. - Product
€8,000 – €11,000MVP development, whether that's a landing page, a prototype or a minimum working product. It ships and starts getting used.
- The tiers are cumulative: each one includes everything in the previous.
- Prices vary with complexity, the number of deliverables and how much customisation is involved.
- Each tier includes two rounds of revisions; beyond that, changes are quoted separately.
- We work through co-creation, with feedback points set at the close of each phase.
Scope
What we need from you
- One person who decides. One, not a committee.
- Access to three to five people from your audience for the interviews.
- Whatever you've already written about the idea, even if they're loose notes.
What's not included
- Acquisition campaigns and social media management.
- Photo and video production.
- The maintenance that comes after. That's Product Partner.
Does this fit what you need?
Tell us about your project and we'll explain how we'd approach it.
Let's talk